Ibiza x LOEWE.

Back in 2014 when I shot my Roads take you to places series, it never occurred to me that it would end up with me in Ibiza shooting on commission for LOEWE. It never occurred to me it was going to take me anywhere, actually.

And I guess that’s, precisely, what makes this such a special project – I feel it’s real and close to my heart, deeply connected to the place where I’ve spent my summers for over 25 years, to a project that I started with no particular agenda in mind. I remember reading somewhere that Bruce Weber‘s first advice for his assistants was: go out and live! I guess this is what he was talking about – we’re our personal work. It’s the most meaningful and unbiased. Thank you to LOEWE and my fav creative directors Naranjo-Etxeberria for trusting me with this story.

So, here it is, I’m thrilled to present to you: my LOEWE‘s Ibiza – a less familiar, perhaps even undiscovered facet of the iconic island, a travel guide available at the brand’s pop-up summer store in Ibiza.

LOEWE in Ibiza
Ibiza for Loewe by Pablo Curto
Ibiza shot by Pablo Curto for Loewe
Ibiza shot by Pablo Curto for Loewe
Atlantis in Ibiza by Pablo Curto
Loewe in Ibiza by Pablo Curto
Loewe Ibiza
Pablo Curto
Loewe in Ibiza by Pablo Curto
Ibiza by Pablo Curto
Loewe in Ibiza by Pablo Curto

Photography: Pablo Curto
Creative direction: Naranjo-Etxeberria
Client: LOEWE