TOUS ‘KAOS’.

Here’s the new TOUS KAOS campaign (my first fragrance!). When I got briefed for this all I could think of was this chaotic character with multiple personalities kind of just going a bit mad and getting replicated over and over… I mean it all really just flows from the actual product (and the fact that the features this chaotic pattern made out of the iconic TOUS bear) so it kind of felt right. So refreshing when there’s even just a small bit of storytelling to keep it all together.

Thank you to the whole PYD team for the trust and Sample for taking such good care of this. Also special shoutout to Ksenia at 5TH Management who had to change maybe 40 times to repeat every scene four times in all her different characters and still managed to improv a perfect cartwheel for us. Fun one!