ZARA Join Life.
For their 2025 manifesto, we conceptualised and developed this ephemeral space together with architecture studio Mesura.eu to represent the different departments involved in ZARA‘s Join Life efforts. The idea was for our set to feel light and organic (thus the whole idea of a floating set and traslucent walls, which we built out of reused fabric) – and for everything to feel cohesive and part of one unique collective line of work.
Had the time of my life setting up and testing out the cymatics tank – which we used for some of the water effects. It’s basically a huge subwoofer connected to a tone generator (which we used to oscillate between different frequencies to create different types of patterns). Pretty fun, there’s a BTS clip further down.
Thank you to the whole team for putting this one together in record time (which kind of feels like the norm these days…).
Directed by Pablo Curto
Produced by Sample
Executive Producers Mayca Márquez and Edu Lozano
Production manager Carlota Gª Velasco
Production coordinator Pablo Martínez
Production Assistant Jaime Balleteros
Director of Photography Daniel Fernández Abelló
AD Pol Cornudella
Set Design Mesura.eu
Set Construction Acierta
Art director Ana Paula Martín
Art assistant Laura Gª Colomer
Music and sound design Isilik Studio
Manicurist Lucero Hurtado
Make Up Artist María Limón
Focus puller Pablo Pascual
Camera assistant Enrique Azzollini
Video Assit Francisco Jose Holgado
DIT José Velasco
Key Grip Jorge Santos
Grip Carlos Pérez
Grip Virgile Thomas Dean
Riggers FilmRigging
Gaffer Jorge Sacristán
Best Boy Carlos Ramírez
Mixer Rodrigo Velazquez
Spark Carlos Oliver
Spark David Catalán
Spark Zuhaitz Silva
Spark Javier Montoya